Good Luck, Loser

I couple months ago, I discovered that Loser Machine Company was having a warehouse sale. Being surrounded by the motorcycle world, I loved Loser Machine Company. Unlike the cheesy stereotypical biker garb, covered in skulls, crosses, and flames, Loser Machine Company clothing is practical, understated, and appealing to a younger generation. The the old "wizards" who were bikers in the 70s and 80s are not retiring, moving on from choppers and bobbers to touring bikes, if they're even looking to get another motorcycle at all. This has left a void for the next generation, who are looking for gear and clothing that's both practical and fashionable, without being gaudy. This is where Loser Machine Company really shines.

Instead of riding clothes that are thick and stiff, their gloves are cut more narrow, for smaller hands and made buttery-soft but still durable leather. Instead of rain gear in bright oranges and yellow and covered in reflective strips, they have waterproof windbreakers featuring heavy Old English letters, indicative of old-school LA-style tattoos. Even their catchphrase, "Good Luck, Don't Die", puts a modern twist on the danger of riding a motorcycle. Loser Machine Company aims to meet the needs of the next generation of riders, who have decided to pass up the silver crosses and flaming skulls of the "wizard" bikers, and opted for flannels, flat-billed hats, and tattoo-inspired designs.

Sunglasses

Option 1 | Option 2 | Option 3

Tee

Option 1 | Option 2 | Option 3

Jacket

Option 1 | Option 2 | Option 3

Jeans

Option 1 | Option 2 | Option 3

Boots

Option 1 | Option 2 | Option 3

To give my look a touch of femininity, a wore my Quay cat-eye sunglasses. I also wore my One Teaspoon Freebird jeans which are a comfortable and figure-flattering version of distressed boyfriend jeans. Of course, I had to wear my Harley Davidson leather jacket. Lastly, I wore my black Senso ankle boots. While they aren't the greatest to wear while on the motorcycle (with the who exposed ankle next to the exhaust pipe thing), they are great for when you want that biker look without looking too biker.

Photographer: Nathan Jelenich